In addition to my focus on promoting The Money Game and sharing with people our journey paying down debt and building savings, I’m also doing some work helping small business owners/entrepreneurs. I have a small business client who I consult with — primarily around relationship development and sales communications. I also reached out to the Entrepreneurship Center at our local community college. Through them, I was connected with the Business Education program at WCC and was invited to speak at their “Business Pro’s on Campus” day. I spoke to two accounting classes and one marketing class. The focus of my brief remarks was: the skills of an entrepreneur vs the skills of a manager — and why both are critical to small business success. I also spoke about a couple of structures — a monthly review of financial metrics, a bi-weekly staff meeting, and building a team of strong outside experts — which I believe are critical to small business success. Lots to do this week — write my article for The Credit Professional magazine, and type up a first draft outline for Money: The Long and the Short of It workshop.
I had a great time speaking at the Ann Arbor Credit Professionals monthly meeting last week. It was a small but lively group. Lots of interest and excitement, and I sold nine books! My friend Kathryn who is my contact to this group, asked me to speak again next week as part of a Financial Counselor Certification training day she is delivering. Sixty people are expected — my largest group to date! I may have an opportunity to sell books — Kathryn is looking into that. Other potential speaking opportunities are emerging. More on that later…..
A friend and book marketing/promotion mentor told me you should have at least 50 reviews on Amazon. And the best reviews are the “Verified Purchaser” reviews. As of today, I have three verified purchaser reviews, and one other review. Four in all. Last week, I dreamed I had five reviews, only to wake up and discover I had only the same three I’d had for weeks (I picked up my latest one a couple days ago). Ugh — that was weird to dream about Amazon reviews. I think the trick is to make requests of people - one at a time - to write a review. That’s what has worked so far. Especially right after they have finished reading the book. Next steps: I am presenting a “lunch and learn” this Tuesday to the Ann Arbor Credit Professionals monthly meeting. And will hold a book signing event at the home of a friend in early December. My final “book launch” goal is to hold an event at a local independent bookstore. I’m thinking of Bookbound on Plymouth Road in Ann Arbor.
A couple days ago - on September 26th - I was one of six local authors to speak at Local Writers LIVE, an event hosted by the Ann Arbor District Library. Each author had 5 minutes to speak. I used my time to chat briefly about the “money mess” we were in, and how our journey of fixing our money mess led me to write my book. I used the remainder of my time to read an excerpt from Chapter Seven, titled “Eye of the Storm”. After all the authors spoke, we each were available to answer questions and sell copies of our books. I sold ten books!! These are the first books I have personally sold, and it was so exciting!!!
Such an interesting experience — the launching of a book! My pre-launch listing on Amazon was perfect. Then, on the launch date itself, the Amazon listing got messed up — suddenly the book was no longer available through Amazon and only available through third-party sellers at crazy prices. It took over two weeks to straighten it out, but now -thank goodness - the listing shows Amazon Prime again, with the normal price. Still ironing out a few things, but we are back on a good track. The book is selling - I don’t know yet how many. I’m looking forward to getting my first monthly report through Thomson-Shore which is representing my book to Amazon and the other wholesalers. I also just posted on Facebook about an upcoming event at the Ann Arbor Library - Local Writers LIVE - in which I will be participating on September 26th. I will be speaking and selling/signing the book!!!