A friend and book marketing/promotion mentor told me you should have at least 50 reviews on Amazon. And the best reviews are the “Verified Purchaser” reviews. As of today, I have three verified purchaser reviews, and one other review. Four in all. Last week, I dreamed I had five reviews, only to wake up and discover I had only the same three I’d had for weeks (I picked up my latest one a couple days ago). Ugh — that was weird to dream about Amazon reviews. I think the trick is to make requests of people - one at a time - to write a review. That’s what has worked so far. Especially right after they have finished reading the book. Next steps: I am presenting a “lunch and learn” this Tuesday to the Ann Arbor Credit Professionals monthly meeting. And will hold a book signing event at the home of a friend in early December. My final “book launch” goal is to hold an event at a local independent bookstore. I’m thinking of Bookbound on Plymouth Road in Ann Arbor.