In addition to my focus on promoting The Money Game and sharing with people our journey paying down debt and building savings, I’m also doing some work helping small business owners/entrepreneurs. I have a small business client who I consult with — primarily around relationship development and sales communications. I also reached out to the Entrepreneurship Center at our local community college. Through them, I was connected with the Business Education program at WCC and was invited to speak at their “Business Pro’s on Campus” day. I spoke to two accounting classes and one marketing class. The focus of my brief remarks was: the skills of an entrepreneur vs the skills of a manager — and why both are critical to small business success. I also spoke about a couple of structures — a monthly review of financial metrics, a bi-weekly staff meeting, and building a team of strong outside experts — which I believe are critical to small business success. Lots to do this week — write my article for The Credit Professional magazine, and type up a first draft outline for Money: The Long and the Short of It workshop.
At the starting point of two new directions. Will be crafting a 500 word article for The Credit Professional magazine about what it took for us to get ourselves out of debt. Nice opportunity to promote the book, as well as provide value for readers. Also meeting in a few weeks with a rep from a local organization that provides employee training programs. I’m looking at creating a workshop called something like “Money: The Long and the Short of It” helping people to set short-term and long-term financial goals and a plan to achieve them.
Thinking about what my next steps should be. Definitely looking forward to a book-signing event at the home of a friend on December 3rd. Will begin this week inviting people to that event. And would like to move forward on the next, and probably final, event of my “launch season” - at a local independently-owned bookstore. Hoping in the next few weeks to stop by my top choice bookstore for that event. After that my next areas of focus will be 1) Making requests of folks I know bought the book to write reviews on Amazon, 2) Writing 500-word content pieces to promote to Personal Finance magazines and blogs, 3) Begin development of a personal finance workshop — meet with key influencers to scope out the project, and create a content outline. Lots to keep me busy. Nothing is urgent. All is exciting and engaging.